Authored By: Sankar Kr Acharya, Tanmoy Kundu, Rajnandan Bairagya
ISBN: 9788197682582
Binding: Hardback
Year of Publishing: 2025
Imprint: Content Vibes
Pages: 222
Language: English
Length: 152
Breadth: 17
Height: 229
Weight: 400
A metamorphosis in Indian agriculture is inevitable and imminent. Agriculture must have to go by a profit making venture with fresh, dazzling and performing entrepreneurship. Our farmer producers need to undergo a drastic and robust change in their outlook, skill and pace of execution so that all green produces can have transformation into a product, a perfect blend of business ecology, social marketing and assured profitability. The basic understanding is that farmers produce food, a commodity, not just a crop. Prof Sankar Kr Acharya, the brilliant mind in extension research with his band of hugely talented scholars, are exactly doing what modern and enterprising agriculture of the world needs to do right at this moment. Else, youth of the world will be disillusioned about the feasibility and relevance of agriculture as occupation. The book offers one of the rarest genres of extension research which combines communication with production resilience, entrepreneurship with behavioral economics.
1. Introduction
2. Literature Citation
3. Concepts and Theory.
4. Research Settinng
5. Research Methology
6. Research and Case Sstueies
7. Summary and Conclusion
8. Future Scope of the Research
Prof. (Dr.) Sankar Kr Acharya:presently,Dean, Post Graduate Studies; former Head, Dept. of Agril Extension and Director, Extension Education, Bidhan Chandra Krishi Viswavidyalaya, Mohanpur, WB, born on 6th October, 1960, started his career as Assistant Professor at BCKV in 1988 and has been in teaching, research and extension over 35 years. An erudite teacher as well as an elegant speaker, is internationally acclaimed for his unique research domain of Social Entropy and Energy Metabolism, Social Ecology and Environmental Sociology, Enterprise Ecology Framework, Conservation Stewardships: Research Publication: 248 in National and International Journals. Book Publication: 113 books authored. Expert Member, Agriculture Commission; Marketing and Extension Sub Committee, Govt. of West Bengal; Expert member WWF projects in BTR (Buxa Tiger Reserve Project); Expert member; DFID project on Primary Education (DPEP); Rapid Environment Impact Analysis, Visited Italy, France, Germany, China, Sri Lanka and Bangladesh. He has also been honoured to be selected as the Convener of Panel (PE-32) entitled, The hunger, poverty and silence, of IUAES, University of Manchester, UK, 2013 .Co-PI of ICAR, NAHEP and World Bank funded project on Conservation Agriculture. So, far he has successfully guided 21 Ph D scholars,. He is the fellow of ISEE, IARI, New Delhi, Fellow, BIOVED; Fellow, Society of community mobilization, IARI, New Delhi He is now acting as editor, reviewer of a good number of national and international journals. Fellow Award, ISEE(ICAR-IARI, New Delhi), 2019 Awards and Distinctions: Distinguish Scholar Award, Krishisanskriti, New Delhi; Certificate of Merit for standing First class first at M Sc(Ag) in Agricultural Extension, 1986; ;Honorary Appointment to the Research Board of Advisors, The American Biographic Institute (2003);He has been honored to be selected as the Convener of Panel (PE-32) entitled the hunger, poverty and silence, of World Congress, IUAES, University of Manchester, UK, 2013 ;He has been honored to be selected as the Convener of Panel (P-102) entitled ,’ Uncertainties, Unpredictability and Marginalization: The impact and mitigation for survival of agriculture and humanity, of the 19th World Congress, IUAES-WAU, 14-20 October, 2023, New Delhi, India, 2023 ;Honored to be nominated as Expert Member, Working group on Agricultural Extension, West Bengal State Agriculture Commission (2007);Honoured to be nominated by the Hon’ble Vice-Chancellor, BCKV to Act as an Expert Member, DPEP, A DFID, UK, project for planning and revamping primary education through POA of GOVT of India.(1995) Expert Member, Buxa Tiger Reserve Project funded by WWF(World Wide Wild Life Funding), 1998; Dr Daulat Singh Memorial Award, Society of Extension Education, Distinguished Professor and Academician Award, Research Education Solution (RES), M S Swaminathan School of Agriculture, Centurion University(2022); Achievers of German patent (Utility model no.20202310273) :Novel LOT based inventory management system with radio controlled pallet racking for storage solution. He is the Fellow, West Bengal Academy of Science and Technology (WAST), 2024.
Tanmay Kundu: obtained his Bachelor degree in Agriculture from College of Agriculture [Extended Campus],Uttar Banga Krishi Viswavidyalaya in 2020.He completed his M.Sc.(Agri)degree from from Bidhan Chandra Krishi Viswavidyalaya in the discipline of Agricultural Extension in 2022.He has done his post graduation research work on " Entrepreneurial communication : The process, Factors and Impact in Agricultural Enterprises" with a great success under the guidance of Prof S. K. He is dedicated to contribute his efforts knowledge and experience to the Agricultural and social research work for the upliftment of the farming community.
Rajnandan Bairagya obtained his Bachelor degree in Agriculture from Bidhan Chandra Krishi Viswavidyalaya in 2020. He completed his M.Sc. (Ag) degree from Bidhan Chandra Krishi Viswavidyalaya in the discipline of Agricultural Extension in 2022. He has done his post-graduation research work on Productivity, Income, Livelihood, and Ecology: The resilience analysis in Argo-ecosystem with great success under the guidance of Prof S. K Acharya. Presently, he is pursuing his doctoral degree (Ph.D., URS) at Bidhan Chandra Krishi Viswavidyalaya.He is dedicated to contribute his efforts knowledge and experience to Agricultural and social research work for the upliftment of the farming community.