Authored By: Sankar Kumar Acharya & Manobharathi K.
ISBN: 9789361345401
Binding: Hardback
Year of Publishing: 2024
Imprint: PMW (PUBLISH MY WORK)
Pages: 222
Language: English
Length: 152
Breadth: 17
Height: 229
Weight: 300
Moringa oleifera has proven to be a valuable plant for farmers in the southern region of India, providing income and employment for numerous farm families. In addition to its economic benefits, Moringa oleifera offers extensive nutritional and medicinal potential. The leaf powder of the Moringa oleifera plant is now gaining recognition in overseas markets. The book, "Moringa: The Magic Plant and Enterprise," aims to encourage young scholars and entrepreneurs to harness the business opportunities, ecosystem, entrepreneurial communication, and marketing strategies surrounding Moringa in India. The book effectively employs a range of statistical methodologies and models, including ANN, CCA, and PCA, to explore the entrepreneurial trajectories and possibilities outlined in a well-designed empirical study.
1. Introduction 2. Review and Citations 3. Theory and Concept 4. Setting and Ecology 5. Research: Process and Methods 6. Empirical Study and Revelation 7. Conclusion