Authored By: Sankar Kr Acharya & Indra Narayan Raha
ISBN: 9789367552179
Binding: Hardback
Year of Publishing: 2026
Imprint: CONTENT VIBES
Pages: 160
Language: English
Length: 229
Breadth: 15
Height: 152
Weight: 320
Decision-making lies at the heart of every enterprise—especially in agriculture, where farmers must continuously choose between competing options such as rice vs. maize or maize vs. millet. Although these choices seem simple from the outside, the reality is far more complex. Farmers operate within an environment filled with uncertainties related to markets, weather, income, technologies, and livelihoods. These inherent risks often create confusion and hesitation, making enterprise selection a difficult task.
This book introduces Fuzzy Cognitive Mapping (FCM) as a scientifically grounded and highly effective tool to support enterprise decision-making. FCM helps decode hidden relationships among multiple factors, highlights their interdependencies, and quantifies their influence through in-degree and out-degree values. By visualizing these factors in a mental model, farmers and stakeholders gain clarity on how different choices interact—enabling more informed, rational, and strategic decisions.
With its blend of conceptual clarity, practical illustrations, and real-world applicability, the book serves as a valuable resource for scholars, faculty, corporate professionals, extension personnel, and policymakers. It offers a new lens for understanding agricultural enterprise planning, helping stakeholders make smarter, data-driven decisions that lead to safer “landings” on the runway of successful farming
Chapter 1.Introduction
Chapter 2 Theoretical Orientation
Chapter 3.Review of literature
Chapter 4.Research setting
Chapter 5.Methods and material
Chapter 6.Results and discussion
Chapter 7.The case studies
Chapter 8.Future Scope of Research
Chapter 9.Bibliography
Chapter 10.Appendices
Prof. (Dr.) Sankar Kr Acharya, presently, Dean, Post Graduate Studies ;former Head, Dept. of Agril Extension and Director, Extension Education, Bidhan Chandra Krishi Viswavidyalaya, Mohanpur, WB, born on 6th October, 1960, started his career as Assistant Professor at BCKV in 1988 and has been in teaching, research and extension over 36 years. An erudite teacher as well as an elegant speaker, is internationally acclaimed for his unique research domain of Social Entropy and Energy Metabolism, Social Ecology and Environmental Sociology, Enterprise Ecology Framework, Conservation Stewardships: Research Publication: 249 in National and International Journals. Book Publication: 115 books authored. Expert Member, Agriculture Commission; Marketing and Extension Sub Committee, Govt. of West Bengal; Expert member WWF projects in BTR (Buxa Tiger Reserve Project); Expert member; DFID project on Primary Education (DPEP); Rapid Environment Impact Analysis, Visited Italy, France, Germany, China , Sri Lanka and Bangladesh. He has also been honoured to be selected as the Convener of Panel (PE-32) entitled, The hunger, poverty and silence, of IUAES, University of Manchester, UK, 2013 .Co-PI of ICAR, NAHEP and World Bank funded project on Conservation Agriculture. So, far he has successfully guided 21 Ph D scholars,. He is the fellow of ISEE, IARI, New Delhi, Fellow, BIOVED; Fellow, Society of community mobilization, IARI, New Delhi He is now acting as editor, reviewer of a good number of national and international journals. Fellow Award, ISEE(ICAR-IARI, New Delhi), 2019 Awards and Distinctions: Distinguish Scholar Award, Krishisanskriti, New Delhi; Certificate of Merit for standing First class first at M Sc(Ag) in Agricultural Extension, 1986; ;Honorary Appointment to the Research Board of Advisors, The American Biographic Institute (2003) ;He has been honored to be selected as the Convener of Panel (PE-32) entitled the hunger, poverty and silence, of World Congress, IUAES, University of Manchester, UK, 2013 ;He has been honored to be selected as the Convener of Panel (P-102) entitled ,’ Uncertainties, Unpredictability and Marginalization: The impact and mitigation for survival of agriculture and humanity, of the 19th World Congress, IUAES-WAU, 14-20 October, 2023, New Delhi, India, 2023 ;Honored to be nominated as Expert Member, Working group on Agricultural Extension, West Bengal State Agriculture Commission (2007) ;Honoured to be nominated by the Hon’ble Vice-Chancellor, BCKV to Act as an Expert Member, DPEP, A DFID, UK, project for planning and revamping primary education through POA of GOVT of India.(1995) Expert Member, Buxa Tiger Reserve Project funded by WWF(World Wide Wild Life Funding), 1998 ; Dr Daulat Singh Memorial Award, Society of Extension Education, Distinguished Professor and Academician Award, Research Education Solution (RES), M S Swaminathan School of Agriculture, Centurion University(2022); Eminent Scientist Award, EIABT, Citwan Nepal. Achievers of German patent (Utility model no.20202310273) :Novel LOT based inventory management system with radio controlled pallet racking for storage solution. He is the Fellow, West Bengal Academy of Science and Technology (WAST), 2024. He is also the fellow of ISEE, New Delhi, Fellow, BIOVED, Allahabad, Fellow, Mobilization, New Delhi on academic missions, he visited Italy, France, Germany, China, SriLanka, Vietnam, Bangladesh, He has a rich profile of editorial and reviewers’ contributions a different national and international Journals.
Mr. Indra Narayan Raha, born in 2000, is a brilliant, accomplishes Post Graduate student, and completed his Master of Science (Ag.) in Agricultural Extension Education from Department of Agricultural Extension, Faculty of Agriculture, Bidhan Chandra Krishi Viswavidyalaya, Mohanpur. He scored class with an OGPA 9.2 in the Department of Agricultural Extension in 2025. He has developed a proficiency in Fuzzy Cognitive Mapping, which has huge application in decision analysis