Authored By: Sanjeev Kumar
ISBN: 9789367554388
Binding: Hardback
Year of Publishing: 2026
Imprint: CONTENT VIBES
Pages: 495
Language: English
Length: 229
Breadth: 31
Height: 152
Weight: 0
Community Mobilization for Natural Farming is a comprehensive resource designed to explore the principles, processes, and practical approaches involved in organizing rural communities for sustainable agricultural development. The book highlights the importance of collective participation, social empowerment, behavioural change, and grassroots leadership in promoting natural farming systems. It systematically covers community mobilization strategies, rural social structures, programme planning, technology transfer, group dynamics, motivation, conflict management, and capacity-building approaches relevant to natural farming initiatives.
Special emphasis is given to Farmer Producer Organizations (FPOs), participatory decision-making, social mapping, monitoring and evaluation, and the role of government schemes and media in strengthening rural livelihoods. The inclusion of practical concepts such as SWOT analysis, yoga for community well-being, counselling, mentoring, and training further enhances the usefulness of the text. Written for students, researchers, extension professionals, policymakers, NGOs, and development practitioners, this book serves as a valuable guide for building resilient, self-reliant, and sustainable farming communities.
Introduction to Community Mobilization
Historical Background of Community Mobilization
Types of Community Mobilization
Strategies of Community Mobilization
Steps in Community Mobilization
Community Mobilization in Rural Areas
Community Entry and Rapport Building
Community Profiling and Social Mapping
Opportunities and Challenges in Mobilization
Yoga for Community Mobilization
SWOT Analysis
Social Core Value Systems
Rural Society and Social Structure
Behavioural Change and Attitude Development
Programme Planning
Organizational Structure
Diffusion and Adoption Process
Group Dynamics
Group Formation and Development
Farmer Producer Organizations (FPOs)
Group Decision Making
Conflict Management
Motivation
Capacity Building, Counselling, Mentoring and Training
Monitoring, Evaluation and Impact Analysis